EVERY QUEST BEGINS WITH A PURPOSE

Mine is to explore the boundaries of coffee, navigate its competitive industry, and use passion to reclaim the Filipino coffee’s place in the global map of coffee distinction.

Here it is my hope to share the stories and lessons we encounter as we take on a mission to change lives while celebrating our love for the art of making coffee.

Here is where our quest begins.

Michael Harris 10/27/25 Michael Harris 10/27/25

Beyond the Scoreboard: Towards a Beautiful Coffee Future.

After years of preparation, one unforgettable espresso brought the world together in a single moment of connection. But when the lights dimmed and the applause faded, what remained was something even greater — a renewed purpose to share, to teach, and to inspire. This is a reflection on passion, resilience, and the journey we all take towards a beautiful coffee future.