EVERY QUEST BEGINS WITH A PURPOSE

Mine is to explore the boundaries of coffee, navigate its competitive industry, and use passion to reclaim the Filipino coffee’s place in the global map of coffee distinction.

Here it is my hope to share the stories and lessons we encounter as we take on a mission to change lives while celebrating our love for the art of making coffee.

Here is where our quest begins.

Advocacy, business, farming Michael Harris Advocacy, business, farming Michael Harris

Growing Roots: How Agritourism is Reconnecting Us to the Land

In a world racing toward convenience, agritourism invites us to slow down, step onto the soil, and rediscover the roots of our food. From the coffee hills of Benguet to hands-on farm experiences across the globe, this movement is transforming farms into spaces of connection, culture, and sustainability. It’s not just about boosting rural economies—it’s about making farming meaningful again.

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